When Robots Rule the World

Artificial Intelligence and its impact on the public relations profession

A variety of toy robots stand on a shelf.
Photo by Mina FC on Unsplash

Literature Review

So…what is Artificial Intelligence?

What is happening today?

A screenshot of the A/B test screen in MailChimp
A screenshot of the A/B test screen in MailChimp
Figure 1: Setting up an A/B Test on a subject line in MailChimp.
Screenshot of the boost post option on Facebook.
Screenshot of the boost post option on Facebook.
Figure 2: Options to boost a post on a Facebook company page.
Figure 3: The Hemingway App highlights long sentences, passive voice, and better word choices for users.

What does the future hold for the profession?

Ethical and Legal Issues

Figure 5: Percentage of respondents in the 2019 Edelman AI Survey who are concerned about deepfakes.

Am I going to lose my job?

References

Co-owner, EH1 Design Company. Writing, research, editing and communications strategy. Certified Communications Professional.

Co-owner, EH1 Design Company. Writing, research, editing and communications strategy. Certified Communications Professional.