Nov 25, 2022When you work overtime all the timeOk ok. It’s been a hot minute since my last post. It’s not for lack of ideas. I do have article ideas, ones that I think could be beneficial to others like me. But the motivation to write them is less than zero. I work a full-time job and am…Writing2 min readWriting2 min read
Mar 17, 2022I lost my first freelancing client, and that’s ok.Remember the lessons learned from working with a client, and take those lessons with you in your freelancing journey. — Earlier this year, I lost my first client as a freelancer — the first client I ever worked for. It wasn’t a sad moment, nor was it an “Oh s**t!” moment. Losing this client was probably a good thing. I started working with this client through a connection I made…Freelance Writing2 min readFreelance Writing2 min read
Published inBetter Marketing·Apr 7, 2021Three Stock Photo Sites To Make Your Content ShinePlus one for icons — You’ve finished your latest article or crafted the perfect tweet, and you’re ready to hit “Publish.” Not so fast! You need the perfect image to accompany your masterpiece, but where do you get one? Sure, you could turn to Google Images and hope for the best when it comes to…Photography4 min readPhotography4 min read
Published inBetter Marketing·Mar 5, 2021Only White People Enjoy the OutdoorsA look at advertising across industries, and why inclusive imagery is important in marketing materials — A picture is worth a thousand words. About five years ago, I was tasked with organizing a photoshoot for work. …Diversity And Inclusion6 min readDiversity And Inclusion6 min read
Published inThe Startup·Feb 1, 2021Exploring the Goop Lab Through a Rhetorical LensIn 2008, Gwyneth Paltrow launched the goop brand to promote her lifestyle choices, and to encourage other women (because her audience is mostly women) to follow her on her journey to wellness and well-being. The first asset, a newsletter, shared recipes, detox and meditation advice, and beauty tips. Since then…Health16 min readHealth16 min read
Published inBetter Marketing·Jan 19, 2021You CAN do that on televisionThe changing face of ‘public intellectuals’, from town square to talking head — In 1981, The Buggles helped launch MTV and famously told us that “video killed the radio star…we can’t rewind, we’ve gone too far…” Have we gone too far? Has the advent of television, which made access to information and knowledge more readily available and current, set us back on the…Public Relations10 min readPublic Relations10 min read
Published inBetter Marketing·Jan 14, 2021What’s wrong with calling it “spin”?Spin is not a good thing for public relations professionals — I received an email the other day that said “Let the spin machine go into action.” While I understand the order, I’m not a fan of the sentiment. Spinning is great for turntables, spiders, and the aptly named spinning wheel. Heck, I’m even OK with Dead or Alive telling their…Public Relations3 min readPublic Relations3 min read
Jan 11, 2021When Robots Rule the WorldArtificial Intelligence and its impact on the public relations profession Originally written for GPRL 6105: Media, Culture and Society, part of Master’s of Public Relations program at Mount Saint Vincent University; April 9, 2019. It is easy to be afraid of things we do not understand. The ocean, tigers, Amazon’s Alexa and Apple’s Siri. Will the ocean’s tide pull me…Artificial Intelligence34 min readArtificial Intelligence34 min read
