MARKETING TOOLS

Plus one for icons

Three friends with painted nails sitting on a couch.
Three friends with painted nails sitting on a couch.
Image from The Gender Spectrum Collection from Vice

Unsplash


A look at advertising across industries, and why inclusive imagery is important in marketing materials

A selection of polaroid photographs sit on a table. The images include beach scenes and people.
A selection of polaroid photographs sit on a table. The images include beach scenes and people.
Photo by Rirri on Unsplash

A picture is worth a thousand words.


Ethos, pathos, logos

A white, reclaimed wood table, with a variety of bundled herbs, and dried herbs in simple but elegant pots.
A white, reclaimed wood table, with a variety of bundled herbs, and dried herbs in simple but elegant pots.
Photo by Brooke Lark on Unsplash


The changing face of ‘public intellectuals’, from town square to talking head

An CRT television on peg legs sits against a white industrial-looking wall.
An CRT television on peg legs sits against a white industrial-looking wall.
Photo by Sven Scheuermeier on Unsplash


DON’T DO IT

Spin is not a good thing for public relations professionals

A blue light forms circles against a black background.
A blue light forms circles against a black background.
Photo by Octavio Fossatti on Unsplash

Spin doctors (no, not the musical group)


Artificial Intelligence and its impact on the public relations profession

A variety of toy robots stand on a shelf.
A variety of toy robots stand on a shelf.
Photo by Mina FC on Unsplash

Ali Abel

Co-owner, EH1 Design Company. Writing, research, editing and communications strategy. Certified Communications Professional.

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